So, you’ve decided to dive into the world of wedding fayres …

Well, buckle up, because it’s not just about handing out a few flyers and hoping for the best. If you’re a wedding celebrant aiming to stand out at these bustling events, you need more than just a smile and a nice brochure. It’s about creating an unforgettable experience, making those connections, and—most importantly—securing those bookings!

Here’s your ultimate guide to owning wedding fayres like the true celebrant superstar you are.

1. Get Your Stand Looking Like a Million Bucks (Without Actually Spending It)

First impressions count, my friend. A bland table with a couple of pamphlets and a half-hearted sign just won’t cut it. You need to dazzle.

Consider:

  • Keep it Simple: If you’re not someone who’s going for the Interior Designer of the year award, less can often be more. We at Kate and Kate celebrants go for apple crates, photos, candles and ropes – if people think we’re a photographer – no worries, we use that to open up our conversation.
  • Personalised Display: Whatever your stand looks like, it should reflect your style – if you’re a whimsical, pastel kind of gal, lean into it – if you’re a thoroughly modern Milly – you do you. Style it up to reflect your celebrant vibe. Think candles, framed quotes, or even a little sign that reads, “Let’s create your dream ceremony!” You want people to feel like they’re walking into your own little world of wedding magic.
  • Business Cards & Flyers: This is obvious, but they need to be sleek, professional, and easy to grab. Make it easy for people to take your info home with them, but don’t overload the table. Keep it chic. Or, go techno and paperfree with a quick QR code for your punters to scan.

2. Make It Fun (Yes, Really)

You’re not just another vendor—you’re a partner in love. Wedding fayres can be a bit…well, stiff at times. So, how can you break the ice and make people smile?

  • Opening gambit: The most cringe bit is breaking the ice… have an opening gambit that works for you … even if it’s just ‘I love your shoes/earring/glasses, where did you get them from?’… you just need an in and then you’re off!
  • Live Demo: Who doesn’t love a tying of the knot! It’s quick, it’s fun, it’s engaging and different – do it, Baby!
  • Positive Energy: Your excitement level is everything. Greet people with enthusiasm. After all, your job as a celebrant is all about bringing joy to special moments. You want to show couples that you’ll bring that same energy to their big day. Each couple needs to feel that you are genuinely as excited as they are about making their day perfect.

3. Know Your Ideal Couple (And Speak to Them)

You’re not for everyone, and that’s okay! The key to winning at wedding fayres is to find your ideal couple. Are you the quirky celebrant who can’t wait to incorporate unique rituals? Or are you the elegant, traditional one who provides classic vows? Whatever your style, make sure your stand speaks to that couple’s personality – and clock the couples that resonate with you and make a point of speaking to them.
If you offer a non-religious, personalized ceremony, highlight that. If you specialize in outdoor weddings, flaunt it. Don’t try to be everything to everyone—own who you are and you’ll attract the right people.

4. Pitch Like a Pro (Without Being “Salesy”)

Let’s face it—no one likes a pushy salesperson. The secret? Show, don’t just tell.

  • Engage in Light Conversation: Ask couples about their wedding day dreams before launching into your pitch. What are they looking for in a celebrant? What’s most important to them about their ceremony?
  • Listen First, Talk Second: Get a sense of what they need. Maybe they’re looking for something fun and out-of-the-box—or maybe they want something more intimate and emotional. Tailor your response based on their vibe.
  • Share Your “Why”: Couples book celebrants because they want someone they trust and vibe with. Share your story—why you became a celebrant, your passion for creating memorable ceremonies, etc. People love to feel connected to the person they’re hiring.

5. Get those emails

Couples rarely book on the day of a wedding fayre – they’re overwhelmed by suppliers and want to go home and have a think. Or, maybe they’re so early in their journey (got engaged the day before) that they just aren’t ready to commit. But, you don’t want to lose them… so get those emails! A great way is offering to send them a list of local wedding venues – including those that aren’t licensed. It makes you seem like a good egg, gives them some added value and keeps them on the hook! (Make sure you stay in line with GDPR, obvs)

Be sure to follow up after the fayre with a thank-you email, some additional info, and a reminder of how you can make their wedding day unforgettable!

6. Network, Network, Network!

Wedding fayres aren’t just about couples—they’re also a fantastic opportunity to network with other suppliers. Create connections with photographers, florists, planners, and venues. They might refer clients to you down the line or even work with you on styled shoots. So, don’t just stand in your corner waiting for couples to come to you. Chat with fellow vendors and build your wedding community!

7. Don’t Forget Your Picnic Hamper

It’s a long day of chatting and schmoozing so make sure you keep your energy levels boosted with a nice butty, a biccy and flask of your favouritewarming tipple!

Final Thoughts

Wedding fayres are the perfect opportunity to let your personality and passion shine. So go in there, be yourself, and take your stand to the next level. With a little prep, some creativity, and a whole lot of energy, you’ll be snagging those bookings in no time. Now go out there and show those couples just how magical their ceremony could be with you as their celebrant! ✨

Want to really win at wedding fayres? Check out our Master Class for everything you need to know to rule that world!