New Year’s Resolutions for Celebrants (That You Might Actually Stick To)

January.
That strange, slightly twitchy time of year when everyone is full of intentions, optimism, and leftover mince pies (how are there any left over??!!) – and celebrants everywhere are thinking:

“Right. This year I am going to sort my marketing out properly.”

This is usually followed by buying a weekly planner on Amazon, sticking inspiring Post-it notes on your laptop screen, and using the word strategy several times without really knowing how to have one (a strategy, that is).

So this year, our little self-promoting pumpernickels, why not let us help you?

But let’s do it without burnout, bollocks, or becoming someone who suddenly posts six Reels a day and then vanishes until Easter. Posting paralysis is real, people!

Here are some New Year’s (marketing) resolutions for celebrants that are actually useful – especially if you want a steadier flow of enquiries, more confidence around money, and less late-night panic scrolling.

1. Consistency over quantity (say it again for the people at the back)

You do not need to be everywhere.
You do not need to post every day.
You do not need to dance on the Ticky-Tocky unless you want to (and even then… optional).

What you do need is consistency.

One decent post a week.
One regular email.
One blog a month.
Same tone. Same message. Same you.
(If you can do more, that’s great – but it’s better to set realistic goals and actually win at them.)

That’s how people start to recognise you.
That’s how trust builds.
That’s how enquiries happen without you feeling like a content hamster.

Resolution: do less, but do it regularly.

Marketing psychology: people need to know, like and trust you before they buy. So just do you.

2. Time-block your marketing (or it won’t happen)

Marketing does not magically happen “in the gaps”.
The gaps fill themselves with life, admin, ceremonies, and suddenly it’s March.

So: time-block it.

Not “I’ll do marketing sometime”.
Actual diary entries:

Monday 10-11: emails
Wednesday 2-3: socials
One afternoon a month: bigger-picture stuff

Treat it like client work. Ring-fence it.
Because future clients are client work.

Resolution: put marketing in your diary, not just your head.
Psychology: if something is concrete in your diary, you’re far more likely to do it.
(Also: you are allowed to mute your phone.)

3. Build an email list (social media is not your business partner)

Instagram is great.
Facebook is… fine.

But neither of them actually belong to you.

An email list does.

It’s where:

people who aren’t ready yet can warm up
trust builds quietly
bookings come from months down the line

You don’t need fancy funnels or sales jargon.
Just:

a clear reason to sign up
regular, human emails
consistency (there it is again)

Resolution: start or revive your email list – even if it’s small.
Psychology: social media jumps up and slaps people round the chops. Emails are things people choose to open. Make them warm and cosy so your potential clients feel nurtured, not ambushed.

4. Set money goals (yes, even if it makes you squirm)

If you don’t decide how much money you want to earn, you’ll default to:

undercharging
apologising
hoping for the best

Money goals don’t make you greedy.
They make you intentional.

Ask yourself:

How much do I want to earn this year?
How many ceremonies does that mean?
What needs to change to support that?

Then work backwards – calmly, practically, without self-judgement.

Resolution: decide what you’re aiming for, not just what turns up.
Psychology: goals are good! Give yourself an earning reward. Hit your targets and it’s a cream tea for two, a spa day… or, dare we say it, a new-to-you car.

5. Stop doom-scrolling (or at least make it harder)

Let us be honest.

A lot of “marketing research” is actually:

comparing yourself to other celebrants (and usually deciding they’re better at marketing than you, which does not make you feel like posting – it makes you feel like getting under the duvet for a little self-pitying blub)
spiralling about pricing
wondering why everyone else looks booked and serene

Spoiler: you’re only seeing people’s edited highlights.

Social media is part of modern marketing, but you do not need to be on it 24/7. Quite the opposite. Schedule your marketing time – then ditch the doom-scrolling.

Kate T has invested in a Brick (Google it) to block Instagram and Facebook when she’s not booked in for social time.
Cancel all alerts. You really do not need to know that your neighbour’s mum’s cousin has posted a funny picture of her dog with the Christmas ham. (Although, we will always make an exception for goats on trampolines!)

Resolution: less scrolling, more creating.
(Bricks optional, but encouraged.)
Psychology: comparison is the thief of joy. You are you – and your approach is perfect for your people. End of.

6. Get support instead of reinventing the wheel

You don’t need to work all this out alone.
You don’t need to cobble together advice from 17 different podcasts.
You don’t need to feel like marketing is a dark art you’re “bad at”.

You just need:

clear guidance
realistic strategies
stuff that fits celebrant work and real life

Which, yes – BTW – is exactly what we cover in our Marketing for Celebrants course.
Time-blocking. Consistency. Emails. Money confidence. All of it.
And much, much more.